Welcome to MOSS The Label.
When I first launched MOSS, I wanted to create the kind of clothes I was always looking for myself, effortless pieces that feel beautiful on, pack easily for a holiday and take you from the beach to long lunches and sunset drinks.
Living in Perth and spending so much time in Bali naturally shaped the brand. I have always loved that relaxed way of dressing where you can throw something on, feel good and head out the door without overthinking it.
Where it started 🌴
MOSS began with a love of fashion, the ocean and that feeling you get when you are somewhere warm with nowhere you need to be too quickly.
From those first collections, the vision has grown, but the feeling behind MOSS has stayed the same. Easy, feminine resortwear designed for real summer days and beautiful escapes.
Australian spirit, Bali influence
Our designs are created in Australia and brought to life in Bali, a place that has become a huge part of the MOSS story. I travel to Bali regularly to work on collections and production, and I love being involved in the process from the first ideas through to the finished pieces.
That mix of Australian coastal living and island influence is at the heart of MOSS.
The MOSS wardrobe
Today, MOSS is all about effortless resort dressing, from easy dresses and relaxed separates to swimwear and pieces made for beach-to-bar days.
We love natural-feeling fabrics, flattering silhouettes and styles that can be worn more than one way. The kind of pieces that make you feel instantly ready for a holiday, even when you are only heading out for lunch.
Thank you for being here and for being part of the MOSS journey. There is so much more to come.
Sue x