OUR STORY

OUR STORY SO FAR ….

MOSS The Label was born from a lifelong love of the ocean, fashion, and the free spirited women who live for both.

I’m Sue Berry, founder and creative behind MOSS. I’ve been working in the fashion industry since 2013, starting with an online boutique and going on to run multiple fashion shows and events. Fashion has always been a huge part of my life, but it was my daughter Chelsea who truly inspired me to pursue it, wholeheartedly we shared the same passion, and that passion became my purpose.

A Scarborough Beach local and true water baby, the ocean has always been my constant inspiration. I wanted to create a brand that reflected coastal living, effortless feminine pieces that move seamlessly from beach to bar, designed for women who feel most themselves by the sea.

In 2023/24, MOSS The Label officially launched, and I’ve never looked back. It’s honestly the most exciting and fulfilling thing I’ve ever done.

Every piece is thoughtfully designed with quality and longevity in mind, using beautiful fabrics like linen that feel as good as they look. Sustainability matters deeply to me, and I personally oversee fabric selection and garment testing to ensure each piece becomes a lasting part of your wardrobe.

MOSS The Label is more than clothing it’s a community of free spirits, beach lovers, and women who live life with salt in their hair and sun on their skin.

Thank you for being part of our journey🌴